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Nationally, we are moving away from the use of derogatory terms and depictions of Native Americans as product mascots because representations are stereotypical caricatures, and they do not honor us or reflect how we live and thrive, both as individuals and as unique Tribal Nations today. Hoskin added, The announcement to change the brands name and imagery gives us hope that more companies, schools and sports teams hear us, and that we will continue to make impactful national changes for the betterment of Indian Country. Moving forward, our packaging will reflect the name and logo change

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The shape of the stick is compact and ergonomic, which allows you to freely insert it into the holder that comes with your IQOS device

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