ugliest color cigarette packages Is This Really the World's Colour? Pantone 448 C, the world's
Pantone 448 C, the world's 'ugliest colour'. It is sometimes used for cigarette packaging, after market researchers determined that it was the least attractive colour. It's not all about looking beautiful can ugly colours affect sales? The Politics of Design The Ugliest Colour and The Most Boring Type The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck
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