cigarettes marketed to women In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a “women's cigarette.” 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend The Center for the Study
The Center for the Study of Tobacco and Society: How cigarette companies targeted women through advertising The Cancer Letter Philip Morris: How Virginia Slims Targeted Women to Sell Cigarettes by Maggie Polk Medium Marlboro From social taboo to torch of freedom: the marketing of cigarettes to women Tobacco Control
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