Like Hollywood, which has been churning out films based on blockbusters of decades past, Wall Street bankers seem to be running out of new ideas
Marlboro remains the most popular cigarette brand among smokers, largely due to its historical leadership in the market since 1972 and its ability to maintain a strong brand loyalty through effective marketing and consistent flavor quality
The question of trademarks continues to be hotly debated, with Cohiba and Montecristo being the most famous examples
The complaint said Fred Laramie received more free samples over the course of months, if not years, and became a nicotine addict particularly drawn to Marlboro cigarettes. Attorneys for Philip Morris USA said in legal filings that the company does not direct, and has never directed, its cigarette advertising or marketing to persons under the legal age for purchasing cigarettes in the United States. The company did acknowledge in the court papers that it has participated in marketing activities, including sampling of its cigarettes to existing smokers of legal age for purchasing cigarettes in the Commonwealth of Massachusetts. Fred Laramie served for 21 years in the Massachusetts Army National Guard and also worked for the MBTA, first as a bus driver and later as an inspector, according to his obituary posted to the Solimine Funeral Homes website
