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Diet Coke Is Just A Fridge Cigarette Shirt: Sip the Humor, Light Up the Fun The design cleverly reimagines Diet Coke as a fridge cigarette, tapping into the meme culture of 2025 where people joke about their caffeine addictions or comfort cravings as a healthier alternative to smoking

Another interesting study design might be to randomize some participants to a condition in which they can choose one or more alternative products to use as substitutes

According to the World Health Organization (WHO), the use of tobacco kills around seven million people every year[1]

Yet, her public display of vaping at the recent gala demonstrates that even when someone is highly motivated, makes their efforts public, and garners ample support, it can be difficult to quit