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These efforts can all serve to shift public perceptions of the tobacco industry, subtly directing the general public into believing the tobacco industrys pretense that it can be part of the public health solution to end smoking, the authors write

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In this study, we extend prior findings linking psychological distress to daily cigarette consumption and vaping patterns in two ways: 1) we focus on current daily smokers, examining the associations between frequency of vaping (every day, some days, ever but no longer, never) and quantity of cigarettes smoked (average number of cigarettes smoked per day)

Can e-cigarettes help smokers to quit smoking