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The anticipation now shifts to the upcoming 2024 tobacco ranking, where the performance of Swedish Match within this context will be pivotal in assessing the positive impact on both the financial and brand value performance for both Swedish Match and PMI

Despite recent challenges, such as disposable income pressures in various markets and the impact of cannibalization from IQOS, Marlboro has demonstrated enduring strength. The considerable difference in brand value between the two products is attributed to Marlboros extensive market presence, reflected in higher shipment volumes and revenue generation within the Philip Morris portfolio, Haigh explains