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Reynolds American Inc., the maker of Newport cigarettes, the most popular menthol variety in the country, said the bill singles out communities of color. According to California public health data, approximately 70 percent of Black smokers in the state smoke menthols, compared to just 18 percent of white smokers

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The NYTS data further demonstrates the allure of flavors, with 87.6% of youth stating their preference for flavored e-cigarettes, said Kathy Crosby, Truth Initiative CEO and president, in a statement