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First Australia, now the UK and France, have gone ahead with removing all branding, except the name in a standard-size font

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At the hearing, Thomas Austern, of the powerful Washington law firm of Covington & Burling, who was representing the Tobacco Institute, advanced the argument that any such warning in cigarette advertising was unnecessary, because all the publicity given in the mass mediaincluding the anti-smoking commercialsto the issue of smoking and health demonstrates that the current public awareness of the hazard in cigarette smoking is now patent. You say everybody knows that cigarette smoking is dangerous to health? Commissioner Philip Elman asked the Tobacco Institute counsel

A simple menthol plus backup rotation If you smoke daily: Menthol pack for mornings or midday Original pack for evenings This keeps menthol feeling special instead of constant