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Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider Vintage ads show the hidden legacy of the Marlboro Man. The brand first became popular as a women's cigarette. Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan Mild as May. The Marlboro Man campaign The FDA's Menthol Cigarette Ban Is a 'Racial Justice' Issue, but Not in the Way Its Supporters Mean

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