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Decades ago, it was common for tobacco companies to involve the medical community in their ads before studies proved cigarettes are linked to cancer

They are discarded when it runs out of charge or e-liquid

On-pack warnings need to illustrate these different realities, with particular thought given to Mori and Pacific smokers, to ensure warnings resonate with different groups of smokers, particularly those most affected by the harms smoking causes

For entrepreneurs who adapt quickly, invest in compliance tools, and stay ahead of shifting laws, the reward can be a larger market share and long-term profitability high risk, higher returns