Retail trade promotional material noted that: Holiday Slims smokers are: Very loyal to a slim cigarette but not necessarily loyal to the Holiday Slims brand Excited about the move to Pall Mall Slims which they see as more modern, fun and with an attractive pack Australian Retail Tobacconist, 2007
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AFP and FreedomWorks credited their grassroots members with defeating the 2007 North Carolina smoke-free law.19 ,127 Echoing well-established tobacco industry arguments and the patriotic rhetoric of the smokers rights groups,45 they argued for private property rights,127 ,128consumer choice129 and limited government.130132 Other third-party groups: tobacco industry and Tea Party affiliations In 2001, Humber announced that the NSA would be dissolved, with some of its funds being transferred to the Center for Individual Freedom (CFIF, figure 1),133 ,134 which Humber founded in 1998.135 Its mission is to protect and defend individual freedoms and individual rights guaranteed by the U.S
On Wikipedia you can read a slightly delusional explanation that Marlboro used red paper tape to hide the lipstick marks on the cigarette