australia tobacco plain packaging Australian government wins case against Philip Morris In 2012, Australian health officials

In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C Plain packaging: legislative differences in Australia, France, the UK, New Zealand and Norway, and options for strengthening regulations Tobacco Control Resounding victory': Australia wins tobacco plain packaging dispute Tobacco industry The Guardian New Zealand to Propose Plain Cigarette Packs WSJ

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