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These boxes are supplied empty, allowing manufacturers to integrate their own production workflows seamlessly while maintaining a consistent, professional aesthetic for their retail partners

World-first legislation to standardise the packaging of tobacco44 was both a response to this marketing strategy and a logical next step to further reduce the misleadingly reassuring promotion of a product known to cause the death of more than half of its long-term users.45 Enlarged graphic health warningsanother logical progression In addition to some of the earliest and strongest television-led antismoking campaigns,8 clear and direct information for tobacco consumers on product packaging has also been an important part of the Australian approach, with four rotating warnings introduced on cigarette packs in 19871 and bold text warnings in 1995.46 ,47 Australia was one of the first countries in the world to follow Canada's lead with graphic health warnings complemented by comprehensive back-of-pack information explicating the warning statement implemented in 2006.48 Once again, the refreshed, larger pack warnings which started appearing on packs at the end of 201249 were a logical progression of efforts to ensure that consumers are better informed about the health risks associated with smoking (see figure 4)

Story credits More information is available from Professor Tim Coleman at the University of Nottingham at [email protected] Notes to editors: About the University of Nottingham Ranked among the world's top 100 universities (QS World University Rankings 2027), the University of Nottingham delivers an exceptional research-led education and an outstanding student experience

These boxes are also quite economical in terms of cost and are the perfect option for chain smokers