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Having tracked it from the start, we outline the story so far and what happens next The political implications of the US Food and Drug Administration (FDA)s decision to award its first-ever marketing granted order (MGO) for a fruit-flavoured vaping product may have political ramifications that far outweigh its likely impact on the market Japan Tobacco International (JTI) is enjoying the success of its heated tobacco products, especially in Japan, while in Turkey combustibles have contributed to a rise in market share for the company for the first quarter of 2026 The World Health Organization (WHO) is calling on governments to step up tobacco control by imposing strong regulatory regimes on nicotine pouches Imperial Brands has reported a surge in sales of heated tobacco products (HTPs) and US nicotine pouches, though regulatory hurdles and an Australian market shift towards illicit trade have tempered its latest half-year results Poland is fast-tracking a ban on single-use vapes and flavoured pouches, sparking industry outcry over a lack of dialogue and warnings from some members of Parliament (MPs) about the potential hit to the economy The US Food and Drug Administration (FDA) will open something very similar to a substantial equivalence (SE) pathway for nicotine products that have been awarded a marketing granted order (MGO) by the agency The US Food and Drug Administration (FDA) will not prioritise enforcement against products that have submitted a premarket tobacco product application (PMTA) The European Commissions latest evaluation of the Tobacco Products Directive (TPD) has highlighted the complexities of gathering harmonised data across the European Union As Brussels plans to propose a revision of the legislative framework on tobacco control in 2026, Poland is one of the countries that has failed to submit complete data amid political tensions in the country over the potential negative impact on the Polish economy As EU member states prepare to discuss a new compromise text on 13th May introducing reduced rates for heated tobacco and nicotine pouches, key technical documents underpinning the Tobacco Tax Directive (TTD) reform remain inaccessible to the public