camel cigarette mascot name Joe was introduced by R.J. Reynolds in 1987 to revitalize the Camel brand. The suave, sunglass-wearing was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe Joe Camel was a cartoon

Joe Camel was a cartoon mascot used in Camel cigarette ads from the late 1980s to 1997. He was shown in scenes acting 'smooth', to make smoking look cool. After major backlash Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for In 1988, R. J. Reynolds Tobacco Company introduced its Joe Camel mascot in the United States. : r 80s Austin, Texas USA: Joe Camel cartoon character promoting Camel cigarettes on billboard. Bob Daemmrich Stock Photo Alamy

SKU: 57462891630 · From cantondelareina.com.ar