norwegian cigarettes What Norway's retailers learnt from tobacco plain packaging In Norway, tobacco products must

In Norway, tobacco products must be sold in standardized packaging in Pantone 448 C, a grayish brown considered the ugliest color in the world and the least attractive to consumers. The measure T105 Zira Cigarettes, Standard Bearers, 1910, Norway, Flag In Norway, all nicotine products must be sold in standardized packaging using Pantone 448 C, a dark olive brown shade often called the world's ugliest color. The color was chosen after research found Norway adopts standardised packaging to save lives and prevent suffering from tobacco use UICC

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