woman cigarette brand Targeting Women and Girls How Marlboro Sold an Identity,

How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and Goodbye glamour puss and rugged hero: smokers lose brand identity with plain cigarette packaging Feminine Cigarette Brands : r Cigarettes

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