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While academics had long speculated that there was paid product placement, it was not until internal industry documents were released that there was hard evidence of such practices

The World Health Organization says tobacco is the world's biggest preventable killer, with a predicted cumulative death toll of a billion by the end of this century if current trends continue

Something people are studying is the toxicology of the products, determining whether there are harmful elements in the flavors that go into these products or harmful elements from the synthetic nicotine itself

The association is consistent across studies