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As medical costs for treating its millions of smokers rise, many in China see the political and social value of reining in public smoking

Their products are available in various colors and styles to suit the preferences of their customers and their ceramic coil heating technology guarantees a strong and consistent power output

The family has asked for privacy as they navigate this impossible time. Follow us on Instagram @WeArePauseRewind for all your pop culture obsessions.

But as the habit has waned, the remaining smokers tend to be the most committed (read: most addicted) and therefore the least price-sensitive