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Under questioning about what work the Treasury was undertaking in the context of tobacco excise policy, Diane Brown, a deputy secretary, said: We have done some work around the elasticity of demand for tobacco to see whether thats changed, so there is modelling of that type that is going on. Becky Freeman, a professor of public health at the University of Sydney and a leading tobacco expert, said she backed freezing the excise at current levels, and that the release of the Itec estimates showing the extraordinary prevalence of illicit smoking has only confirmed her opinion

2 References The Marketing of Menthol Cigarettes in the United States: Population, Messages, and Channels (2004) Menthol and Cigarettes -- California Department of Public Health (2017) Targeting and Disparities Big Tobacco continues to target particular groups with marketing for menthol products: African Americans, LGBTQ folks, and youth and young adults

Moreover, products can be branded in such a way as to specifically associate them with wealth or cultural power, thus symbolizing ones connections with the good life (stner and Holt 2009)

It features mesh coil technology for enhanced flavor and USB-C charging