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Camel Cigarettes 1991 Joe Camel Smooth Character Can Koozie Austin, Texas USA: Joe Camel cartoon character promoting Camel cigarettes on billboard. Bob Daemmrich Stock Photo Alamy Joe Camel was the advertising mascot for Camel cigarettes from 1987 1997 the Journal of the American Medical Association published a study in 1994 showing that by age six nearly as many Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless

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