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The lesson from brewers who created alcohol-free beers, or confectioners who made protein snacks, is that reinvention succeeds when it enhances not denies human pleasure

This Is Quitting created an app thats already helped thousands of people quit smoking cigarettes

In August 2022, PMI started manufacturing cigarettes at an Imperial Tobacco factory in the Kyiv region

Professor Theresa Marteau and Ilse Lee from the University of Cambridge said: "The current study provides the first experimental evidence that people smoke more when smoking from larger pack sizes, raising the question of whether capping pack sizes might be a useful addition to existing tobacco control measures." Biochemical measures of nicotine were not taken in this study so the team couldnt assess the extent to which people may have compensated for smoking less cigarettes, perhaps by inhaling more or taking more puffs