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Smokeless tobacco includes a wide range of products like chewing tobacco, snuff, snus, gutka, khaini, zarda, and mishri, especially common in India

In particular, the industry has heavily promoted electronic products, like e-cigarettes and heated tobacco products, to young peopleincluding via ads that portray these products as stress reducers

For the entire 20th century, it is estimated that around 100 million people died prematurely because of smoking, most of them in rich countries

Blankers M, Smit ES, van der Pol P, de Vries H, Hoving C, van Laar M (2016) The missing=smoking assumption: a fallacy in internet-based smoking cessation trials