The fact that this group is made up of older people, mostly retired, together with the disincentive effect of age, could explain this result
"Casing is really a treatment of the leaf prior to being blended to give either a cohesive house flavor to tobaccos, kind of like the ways that you could smell a tobacco and pretty clearly be able to say, 'Oh, this is probably a McClelland product,' or, 'this aroma seems to be in line with tobaccos that I've experienced from Sutliff or from Mac Baren.' That sort of unifying flavor profile across blends happens by treating the tobaccos that those blending houses use with a very specific set of casings
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This isnt an obscure book it was a best seller in its time, considered even then to be a great work but I dont think anybody has read it recently