i carton of cigarettes 200 Sterling Stock Photo How Many Cigarettes Are in

To increase sales of the American Tobacco Companys Lucky Strike cigarettes, Bernays created a campaign that suggested Luckies helped keep smokers from gaining weightfor example, Avoid that Future Shadow and To keep a slender figure, reach for Lucky instead of a sweet. The campaign was successful, even though it was still considered risque for women to smoke in public

But he and Freeman strongly disagree on the question of pricing

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