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When tobacco expenditure is taken into account, an additional 500,000 households in the UK are classified as living in poverty (Reed, 2021)

*These included 1 Australian, 3 Bulgarians, 1 German, 1 Irish, 3 Italians, 1 Lithuanian, 1 Northern Irish, 2 Portuguese, 1 Russian, 1 Swiss, 1 Turkish and 1 Ukrainian

By providing an option for users to personalize their devices, Vuse is attempting to appeal to young peoples desire for individuality, marketing its product as a stylish accessory

Despite the tobacco industrys promotion of its products as stress-relieving, studies among cigarette smokers have found that young people who smoke have higher levels of perceived stress