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In 2012, Australia became the first country to use "plain packaging", which restricts the use of logos, colours, brand images and promotional information

A Camel spokesperson said the new colorful packaging is a style statement and conversation starter, adding that with five different iconic colored packs to choose from, Camel Color brings out the bold creative spirit in everyone. Camel Color is a limited-edition version of Camel Blue (6 mg of tar, 0.5 mg of nicotine), and will be sold in select outlets nationwide for 4,000 won ($3.60) per pack

For example, their fluid dynamics guy (yeah, they have one of those) had the idea to add more perforations to the mouthpiece of the blu tanks rather than just a single opening

Key Factors Affecting Cigarette Freshness Air Exposure Air exposure is one of the biggest enemies of cigarette freshness