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Start the conversation early with children about why e-cigarettes are harmful for them

This enhances the customer experience by making participation effortless

How does the risk of cancer differ between people who vape but have never smoked, people who quit smoking but have continued vaping, and people who are both smoking and vaping (dual use)?

"If you're not actually reducing tobacco consumption, it undoes any potential reduced harm effects, and the industry's just making money from people twice over," says Sophie Braznell, a researcher in the University of Bath's Tobacco Control Research Group and a spokesperson for STOP