rolling cigarettes vs buying Is Your Own Cigarette Healthier? Does anyone use a cigarette

Transcendental Graphics/Getty Images This advertisement for Lucky Strike cigarettes says their "light smoke" offers throat protection

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This year marks the 10th anniversary of the Stanford School of Medicine's "Research into the Impact of Tobacco Advertising." Over the years, the project has published more than 16,000 vintage tobacco ads

Lambert Pharmacal, makers of Listerine, once marketed a cigarette whose "cooling and soothing effect" was achieved by "impregnating fine tobacco with the antiseptic essential oils used in the manufacture of Listerine." A Coffee-Tone brand attempted to combine two early morning vices by marrying "the flavor and aroma of selected coffees with the finest domestic and imported tobaccos." Says Johnson: "At the time, the manufacturers probably weren't getting very good tobacco