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The environmental footprint of your hair product packaging is increasingly important to consumers, and choosing recyclable or biodegradable materials can actually strengthen your brand image

Think of it like drinking a standard cup of coffee versus a double espresso

The implementation of this new technology in Lucky Strike is the second in the series, following the relaunch of neoTM in May 2024

Rather than presenting the stick as purely disposable, the patent proposes that the heating element, controller and power source be grouped into a recoverable module, and recommends that consumers retain used sticks so sales units can collect them and reuse the recoverable parts