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It's made all the more moving by the fact that Posty's daughter is still only a toddler, with the genre-blending maverick happily announcing to the world that she'd been born back in 2022

"And that's why we think it's so important to reach out to them not to lecture them, not to throw statistics at them but to reach them in a way that will get them to rethink their relationship with tobacco use." Zeller, who oversaw the anti-tobacco "Truth" campaign while working at the nonprofit American Legacy Foundation in the early 2000s, called the new campaign a "compelling, provocative and somewhat graphic way" of grabbing the attention of more than 10 million young people ages 12 to 17 that are open to, or are already experimenting with, cigarettes