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Plain and standardized packaging measures could lead to an increase in counterfeit cigarettes Concern: Plain and standardized packaging measures could make counterfeiting of cigarette packages easier, resulting in an increase in the availability of counterfeited cigarettes

By staying ahead of these trends, tobacco companies can navigate the challenges and opportunities in the market, ensuring their products remain relevant and appealing to consumers.

Canada-wide, smokers can call the number on cigarette packages 1-866-366-3667 to receive proven and personalized support to quit smoking

They control: Some countries have plain packaging laws in which the branding is removed and the health warnings are large