edward bernays women cigarettes Torches of Freedom: How the Cigarette Captured Female America (and Accidentally Created the PR Industry) | by James Schechner It was after WW1, in

It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Torches of Freedom: Women and Smoking Propaganda Sociological Images How Edward Bernays Made Women PROUD To Smoke Using 1930s Influencers Torches of Freedom": The Anti Literature of Advertising Front Porch Republic

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