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Immediacy, or The Style of Too Late Capitalism Discworld this is the ideal textbookContemporary cultural style boosts transparency and instantaneity. These are values absorbed from our current economic conditions of "disintermediation": cutting out the middleman. Like Uber, but for art. <i>Immediacy< i> names this style to make sense of what we lose when the contradictions of twenty first century capitalism demand that aesthetics negate mediation. Surging realness as an aesthetic program synchs with the economic imperative to