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A bedroom-eyed woman wearing a paisley halter dress sits cross-legged on the floor, clutching a cigarette: Theres a little Eve in every woman. Mores ads used a subtle (or not so) female sexual pleasure campaign, though their leggy models dressed professionally, like a VS gal after her first promotion or on a solo vacation: "'I'm More Satisfied'", Whats the Point of a Cigarette Like That? Pure Pleasure. DAWN 120s, meanwhile, targeted a rugged womans-woman, donned in flannel, winning rodeos, catching trout: Taste the Triumph. These tableaus sprung from the marketing model that Virginia Slims introduced, and continued to useaspirational, historical, drawing from Second-Wave feminism ethosat least until the late 1980's