Earls Mark - Welcome To The Creative Age Bananas Business And The Death Of Marketing - Hardcover DECCA One of the best hopes

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Earls Mark - Welcome To The Creative Age Bananas Business And The Death Of Marketing - Hardcover DECCA One of the best hopesBinding: Hardcover Description: This book sets out a new agenda for business. Central to the new approach are the notions of "purpose ideas" (what you are for) and "interventions" (what you do) both of which demand creativity. Title: Welcome To The Creative Age Bananas Business And The Death Of Marketing Author(s): Earls Mark Publisher: John Wiley & Sons Inc Barcode: 9780470844991 Pages: 292 Pages Publication Date: 8 2 2002 Category: Sales & Marketing