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Normann Richard - Service Management Strategy And Leadership In Service Business - Paperback RCA Moody explores this creativity inBinding: Paperback Description: In the world of industry and management producing 'intangible products poses unique challenges. This book provides a comprehensive framework on these unique management issues and looks into the special characteristics of services and conditions necessary for success in the management of service organizations This classic book as relevant as ever and updated provides a set of ideas which has proved its power and validity