O'shaughnessy Nicholas - Marketing The Third Reich Persuasion Packaging And Propaganda - Paperback Folk & Traditional Music GT 350 Chuck Cantwell and

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Author(s): Omer Haim (Tel - Aviv University)

O'shaughnessy Nicholas - Marketing The Third Reich Persuasion Packaging And Propaganda - Paperback Folk & Traditional Music GT 350 Chuck Cantwell andBinding: Paperback Description: In this fascinating volume Nicholas O Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016) he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany but as the very medium of