Badoc Michel (Hec Paris) - The Neuro - Consumer Adapting Marketing And Communication Strategies For The Subconscious Instinctive And Irrational Consumer's Brain - Hardcover Medical Genetics Author(s): Dickson John

Author(s): Dickson John

She falls passionately in love with a handsome frivolous neighbour but discovers too late that his idea of love is quite different from her own

In Coming Clean Seth Haines writes a raw account of his first 90 days of sobriety illuminating how to face the pain we'd rather avoid and even more importantly how an abiding God meets us in that pain

Barcode: 9780323911863

Badoc Michel (Hec Paris) - The Neuro - Consumer Adapting Marketing And Communication Strategies For The Subconscious Instinctive And Irrational Consumer's Brain - Hardcover Medical Genetics Author(s): Dickson JohnBinding: Hardcover Description: Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro consumer" and shows