Taylor & Francis Ltd - Women Consumption And Paradox - Paperback EASY STAR Barcode: 8721018004591

Barcode: 8721018004591

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Taylor & Francis Ltd - Women Consumption And Paradox - Paperback EASY STAR Barcode: 8721018004591Binding: Paperback Description: Women are the world's most powerful consumers yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting