CHI Ionic Color Illuminate Shampoo - # Platinum Blonde 739ml/25oz Mulgrave-Warehouse designed for a clean beauty

designed for a clean beauty routine you can trust

Peel and apply the 16 patches to the designated facial and neck areas as indicated by their shapes and placement guides

and healthier-looking locks

Whether you’re skintone #3W or matching broader shades

CHI Ionic Color Illuminate Shampoo - # Platinum Blonde 739ml/25oz Mulgrave-Warehouse designed for a clean beautyTurn dull platinum into salon fresh brilliance with CHI Ionic Color Illuminate Shampoo in Platinum Blonde. This 90% natural, color safe formula is tailored for colored hair, delivering pigment and moisture in every wash to illuminate and preserve that iconic platinum tone on both natural and color treated strands. Shade: Platinum Blonde designed to enhance cool, icy platinum while keeping tones balanced between appointments. Size: 739 ml 25 oz.