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Mike Pence

Gray listened to advertising employees from the William Esty Co., and the slogan "Winston tastes good like a cigarette ought to" was considered, then replaced by the more succinct "Winston tastes good like a cigarette should." [5] The first print ad appeared in The Pittsburgh Press in September 1954, although with 'real' added: "Winston tastes real goodlike a cigarette should!" [6] [7] An ad in Life followed, then other outlets, using the now well-known wording

Prepare for Roadblocks Think through what your smoking triggers are and try to avoid those situations

Instead of simply covering odors, it circulates through the vehicles ventilation system to help eliminate trapped smoke particles