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Christopher Snowdon, head of lifestyle economics at the Institute of Economic Affairs think-tank, which previously branded Mr Sunak's plan an attack on people's liberties, also claimed the policy was 'doomed to failure'

Clever because it was technically true: he created the term "public relations" after the Germans had, as he put it, "given the word propaganda a bad name." Bernays is better known than his predecessor Ivy Lee, in part because Lee died so young, while Bernays lived to over 100 and continued to work, write, and think about PR almost to his dying day

These boxes house cigarettes and represent the brand

Hepatitis C: Is eradication possible